Healthy candies are the next thing in the confectionery world

As today’s generation grows more health conscious, confectionaries are seeing the need to innovate their candies to cater to the diet of these health buffs. According to the Markets Insights Reports, the global candy industry in 2018 stood at $79.35 billion in value. The market is forecast to grow at a compound annual rate of 3.5 percent until 2023.

As demand for candy boosts, Senior Vice-President at Nestlé’s confectionery Sandra Martinez de Arévalo noted that the industry is witnessing two revolutionary trends. The first one is “premiumization” wherein people constantly explore for the best taste. Meanwhile, the second trend gearing towards consumers’ healthier diet.

This observation proves to be true in Europe. According to ABICAB, vegan, sugar free and exotic flavors boosted Brazil’s 2017 confection exports to Europe. The report, cited by the, said outbound shipments of sweets, snacks and ingredients to the European Union jumped 73 percent year-on-year.

As such, more and more companies are experimenting on infusing fruits, even a flavor of it, into their candies and chocolates. This provides consumers the feeling of something natural and healthy. Here are some must-try candies for health lovers:

  1. Maui Fruit Jewels’ fruit candies

Established in 2012, Maui Fruit Jewels offers various selections of assorted fruit jellies, candies and pastes. Its collection boasts mostly of tropical fruit flavors such as guava, mango, pineapple, coconut, banana and papaya. Real fruits account for about half of the candy’s weight. Its products do not contain artificial flavoring or food coloring.

For the second time, the gourmet food business was nominated at the Hawaii Food Manufacturers Association’s 2017 TASTE awards. The startup company competed in two categories namely for Product of the Year and Start up of the Year. In addition, the company was recently recognized, along with 199 others, as a winner in the Preserves category for the 2018 Good Food Awards held in February.

  1. PotNetwork Holding, Inc.

This Florida-based company, PotNetwork Holding, Inc. (OTCMKTS:POTN) is taking healthy to the next level as it infuses its gummies with cannabidiol (CBD) derived from hemp. This certain substance lacks the psychoactive effect of the tetrahydrocannabinol that makes its consumers high. CBD has been gaining popularity because of its capability to ease body pains and allow people to relax their minds from anxieties.

Through its wholly owned subsidiary, Diamond CBD, PotNetwork has a wide collection of edible gummies infused with rich CBD. This include Relax Gummies, Chill Gummies and Natural CBD Gummies. Chill Gummies have a higher CBD concentration while Relax Gummies have less—-but it doesn’t offer less in quality, quantity, or taste. Meanwhile, its Natural CBD Gummies  are made from Crystal Isolates.

All its collection come in various sizes and types such as worm gummies, watermelon gummies, sea-creature gummies, sour gummies, and gummy bears, among many others.

  1. Dylan’s healthy candies

These health-friendly candies have yet to be launched, but Dylan Lauren, the owner of Dylan’s Candy Bar and daughter of renowned designer Ralph Lauren, has expressed plans to introduce a new line of these products to the market to be called “Treat Yourself.”

Lauren said the new range of products will be vegan and free of gluten, allergen and nuts. The new line is part of the firm’s expansion plans which also consist of entering foreign markets such as Dubai and Japan.  

The firm currently has 16 operational stores.

As the healthy trend sweeps the confectionery industry, there is no doubt that we will be seeing more of these natural and organic candies in the market.